Eco-Strips

{
  "id": 29,
  "slug": "truearth",
  "name": "Eco-Strips",
  "brand": "Tru Earth",
  "url": "https://tru.earth/",
  "category": "home",
  "form": "Laundry strip subscription",
  "tldr": [
    "Pre-measured laundry strips in slim cardboard envelopes, mailed as a subscription.",
    "Logistics innovation: a year's detergent ships in a fraction of the truck space.",
    "Rewrites the detergent jug and the store run that goes with it."
  ],
  "hook": "Pre-measured laundry strips in slim cardboard envelopes, mailed as a subscription.",
  "why": "Logistics innovation: a year's detergent ships in a fraction of the truck space.",
  "gap": "Rewrites the detergent jug and the store run that goes with it.",
  "img": "029-truearth.jpg",
  "credit_page": "https://tru.earth/",
  "img_src_url": "https://tru.earth/cdn/shop/files/Strip_327607.jpg?v=1711987055&width=1200",
  "tags": [
    "solid",
    "concentrate"
  ],
  "availability": "unknown",
  "price": null,
  "catalog_date": "2026-10-13",
  "claim_status": "editorial_summary",
  "sources": [
    {
      "url": "https://tru.earth/",
      "kind": "brand_reference",
      "checked_at": null
    }
  ],
  "unknown_fields": [
    "current_price",
    "current_stock",
    "variant_dimensions",
    "independent_claim_verification"
  ]
}