The decision library
A better way
to find your next thing.
Real objects. Clear tradeoffs. Start with what you want to change, then build a product shortlist.
Find your guide ↓

Less bulk.
More room for the day.
Flat, folding or collapsible? Compare the idea. →
What would you like to change?
Choose a starting point
Solid toiletries, without the bottle
Start with the format. Then check the formula, the drying routine and what you need to carry it.

A bathroom built around refills
Deodorant, makeup and body care that separate the object you keep from the product you use.

Cleaning products with less bottle bulk
Tablets, concentrates and sheets solve different parts of the storage problem.

Objects for a smaller everyday bag
Flat bottles, folding utensils, convertible bags and compact organizers—each changes a different dimension.

A desk with fewer screens
Separate planning, drafting and waking up before choosing a device.

Choosing a physical kids’ audio player
Compare the object a child holds, the content system and the setup work for an adult.

Reusable objects for the kitchen
Cloth rolls, wraps, bags and folding straws. Start with one habit you can realistically repeat.

Designing a refill system
A reference shortlist for the interface, replenishment loop and responsibilities of the user.
Two ideas. A closer look.
Compare formats and tradeoffsmemobottle vs Vapur
Flat and rigid, or flexible and collapsible? Compare the packing idea before the specifications.
Compare formats →Toniebox vs Yoto
Two ways to make choosing audio a physical action: a figure or a card.
Compare formats →Fussy vs Wild deodorant
Both keep a case. The useful comparison starts with the refill you will buy again.
Compare formats →Build your own comparison → Choose any two or three catalog products.