The New Medicine Cabinet

{
  "id": 39,
  "slug": "hilma",
  "name": "The New Medicine Cabinet",
  "brand": "Hilma",
  "url": "https://www.hilma.co/",
  "category": "wellness",
  "form": "Clinically-studied natural remedies",
  "tldr": [
    "Natural remedies for tension, heartburn and immune support with clinical backing and clean labels.",
    "Applies drug-store use cases to supplement-aisle ingredients, with research published.",
    "Rewrites the medicine cabinet's dusty dye-filled standbys."
  ],
  "hook": "Natural remedies for tension, heartburn and immune support with clinical backing and clean labels.",
  "why": "Applies drug-store use cases to supplement-aisle ingredients, with research published.",
  "gap": "Rewrites the medicine cabinet's dusty dye-filled standbys.",
  "img": "039-hilma.jpg",
  "credit_page": "https://www.hilma.co/",
  "img_src_url": "https://cdn.shopify.com/s/files/1/0088/0387/6924/collections/000071050020_green_plant.jpg?v=1566242897",
  "tags": [],
  "availability": "unknown",
  "price": null,
  "catalog_date": "2026-10-13",
  "claim_status": "editorial_summary",
  "sources": [
    {
      "url": "https://www.hilma.co/",
      "kind": "brand_reference",
      "checked_at": null
    }
  ],
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}