Men's Shave Butter

{
  "id": 130,
  "slug": "dollar-shave-club-mens-shave-butter",
  "name": "Men's Shave Butter",
  "brand": "Dollar Shave Club",
  "url": "https://dollarshaveclub.com/",
  "category": "personal-care",
  "form": "Shaving cream",
  "tldr": [
    "Dollar Shave Club's shaving cream, shown in the product configuration pictured at the source.",
    "Creative lens: Make a replenishment category easy to understand through a clear routine and tone.",
    "Investigate: Compare the original proposition with the current assortment and buying flow."
  ],
  "hook": "Dollar Shave Club's shaving cream, shown in the product configuration pictured at the source.",
  "why": "Creative lens: Make a replenishment category easy to understand through a clear routine and tone.",
  "gap": "Investigate: Compare the original proposition with the current assortment and buying flow.",
  "img": "expanded-dollar-shave-club-mens-shave-butter.png",
  "credit_page": "https://us.dollarshaveclub.com/products/shave-butter",
  "img_src_url": "https://us.dollarshaveclub.com/cdn/shop/files/sbs.png?v=1782164294&width=800",
  "tags": [],
  "availability": "unknown",
  "price": null,
  "catalog_date": "2026-10-13",
  "claim_status": "editorial_summary",
  "sources": [
    {
      "url": "https://us.dollarshaveclub.com/products/shave-butter",
      "kind": "official_product_page",
      "checked_at": "2026-10-13",
      "scope": "Product identity and image retrieved; price, stock and performance not verified."
    }
  ],
  "unknown_fields": [
    "current_price",
    "current_stock",
    "variant_dimensions",
    "independent_claim_verification"
  ],
  "added_batch": "2026-10-13-product-expansion",
  "source_excerpt": "No guess work shave aid. Our legendary Shave Butter is a translucent shaving cream alternative designed…",
  "research_question": "Compare the original proposition with the current assortment and buying flow.",
  "discovery_order": 100
}