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Make boardroom inequality impossible to skim.
The actual move
The 2024 campaign used the prevalence of men named Richard, Rick or Dick on corporate boards as a provocative comparison.
Why it makes the cut
One ordinary first name becomes a memorable unit for an otherwise abstract representation problem.
What separates it from ordinary marketing
The headline earns attention, but the comparison supplies the argument. Its placement near Wall Street gives the media location a role in the idea.
Source & limits
Broader beauty-brand reference; the underlying research is attributed to the campaign, not re-audited here.
Checked 2026-10-14. Publication date not established. Creative interpretation is editorial; attention and sales are not inferred.