# One-tenth the sugar. One-tenth Tony Hawk.

Liquid Death

## The actual move
A Liquid Death campaign presents Tony Hawk as a detached head alongside its one-tenth-the-sugar comparison.

## Why it makes the cut
The product fraction determines the amount of celebrity shown.

## Analysis
Most endorsements use the whole celebrity and add a product claim. Here the claim supplies the visual rule, so removing it would make the execution stop making sense.

## Limits
The sugar comparison is the advertiser’s claim; this review assesses the visual device.

[Source](https://liquiddeath.com/en-ph/pages/tonyhawk), checked 2026-10-14. Publication date: unknown.