# Corpse Paint with e.l.f.

Liquid Death

## The actual move
The partners announced a five-piece black-metal makeup kit in a coffin-shaped keepsake box, with a linked commercial and application instructions.

## Why it makes the cut
The collaboration turns the brand’s metal references into a usable object in another category. Packaging, product names and the demonstration share the same joke.

## Analysis
The collaboration turns the brand’s metal references into a usable object in another category. Packaging, product names and the demonstration share the same joke.

## Limits
A historical release; current availability and campaign effectiveness are not assessed.

[Source](https://investor.elfbeauty.com/stock-and-financial/press-releases/landing-news/2024/03-26-2024), checked 2026-10-13. Publication date: 2024-03-26.