# Pay to keep digging a pointless hole.

Cards Against Humanity

## The actual move
The brand documents digging a hole for no reason as one of its public stunts.

## Why it makes the cut
The absence of a useful product is the premise: consumer spending itself becomes the spectacle.

## Analysis
This extends the game’s deliberately foolish tone into a real-world action. It is stronger as a critique of transactional theatre than as a reusable commercial tactic.

## Limits
The linked brand archive confirms the stunt, not its full mechanics or commercial impact.

[Source](https://www.cardsagainsthumanity.com/about), checked 2026-10-14. Publication date: unknown.