# Function of Beauty

Turn a questionnaire into an individualized product-selection experience.

## Observation
Brand-level review incomplete.
Brand homepage excerpt: Discover hair care formulated for your unique hair type. Custom shampoo, conditioner, and treatments tailored to curly, straight,…

## Editorial hypothesis
Turn a questionnaire into an individualized product-selection experience.

## Research questions
- Check what actually changes in the formulation or recommendation after each answer.
- Collect three dated examples across at least two creative formats and save their original source URLs.
- Compare against two brands in the same category; distinguish an original idea from a common category convention.

## Evidence
Homepage snapshot. Homepage title, description and selected headings only. No ad-library, checkout, origin-history or performance review.
Source: https://functionofbeauty.com/
Source retrieval: 2026-10-13

DTC-native status: not assessed. Creativity score: not assigned. Ad spend, AI usage, campaign performance and sales rank are unknown.

[Human profile](/brands/function-of-beauty.html) · [Structured record](/api/brands/function-of-beauty.json)