{
  "id": 76,
  "slug": "smalls",
  "name": "Smalls",
  "brand": "Smalls",
  "url": "https://www.smalls.com/",
  "category": "pet",
  "form": "Human-grade fresh cat food",
  "tldr": [
    "Fresh, human-grade cat food delivered frozen - made for obligate carnivores, not marketing.",
    "The fresh-pet-food revolution built specifically for cats, who were an afterthought.",
    "Rewrites kibble-first cat feeding."
  ],
  "hook": "Fresh, human-grade cat food delivered frozen - made for obligate carnivores, not marketing.",
  "why": "The fresh-pet-food revolution built specifically for cats, who were an afterthought.",
  "gap": "Rewrites kibble-first cat feeding.",
  "img": "076-smalls.png",
  "credit_page": "https://www.smalls.com",
  "img_src_url": "https://www.smalls.com",
  "tags": [],
  "availability": "unknown",
  "price": null,
  "catalog_date": "2026-10-13",
  "claim_status": "editorial_summary",
  "sources": [
    {
      "url": "https://www.smalls.com",
      "kind": "brand_reference",
      "checked_at": null
    }
  ],
  "unknown_fields": [
    "current_price",
    "current_stock",
    "variant_dimensions",
    "independent_claim_verification"
  ]
}