{
  "id": 272,
  "slug": "selected-jesus-shoes",
  "name": "Jesus Shoes",
  "brand": "MSCHF",
  "url": "https://mschf.com/",
  "category": "apparel",
  "form": "Conceptual sneaker customization",
  "tldr": [
    "MSCHF’s Jesus Shoes project puts the religious walking-on-water reference into a modified sneaker.",
    "An idiom becomes a physical product premise instead of a tagline.",
    "An MSCHF customization, not an official Nike collaboration."
  ],
  "hook": "MSCHF’s Jesus Shoes project puts the religious walking-on-water reference into a modified sneaker.",
  "why": "An idiom becomes a physical product premise instead of a tagline.",
  "gap": "An MSCHF customization, not an official Nike collaboration.",
  "img": "standouts/jesus-shoes.png",
  "credit_page": "https://jesus.shoes/",
  "img_src_url": "https://jesus.shoes/sharecard-facebook.png",
  "tags": [],
  "availability": "unknown",
  "price": null,
  "catalog_date": "2026-10-14",
  "claim_status": "editorial_summary",
  "sources": [
    {
      "url": "https://jesus.shoes/",
      "kind": "official_product_page",
      "checked_at": "2026-10-14",
      "scope": "Project/product page: identity and creative premise; current availability unverified."
    }
  ],
  "unknown_fields": [
    "current_price",
    "current_stock",
    "independent_claim_verification"
  ],
  "added_batch": "2026-10-14-distinctive-products",
  "research_question": "An MSCHF customization, not an official Nike collaboration.",
  "editor_rank": 8,
  "featured_order": 8
}