{
  "id": 189,
  "slug": "liquid-death-mountain-water-still",
  "name": "Mountain Water (Still)",
  "brand": "Liquid Death",
  "url": "https://liquiddeath.com/",
  "category": "food-drink",
  "form": "Canned still water",
  "tldr": [
    "Puts still water in a tall beverage can with an entertainment-led brand identity.",
    "Creative lens: Borrow visual and verbal codes from entertainment for packaged drinks.",
    "Investigate: Study how the identity remains legible when the product format changes."
  ],
  "hook": "Puts still water in a tall beverage can with an entertainment-led brand identity.",
  "why": "Creative lens: Borrow visual and verbal codes from entertainment for packaged drinks.",
  "gap": "Investigate: Study how the identity remains legible when the product format changes.",
  "img": "expanded-liquid-death-mountain-water-still.png",
  "credit_page": "https://liquiddeath.com/products/mountain-water-still",
  "img_src_url": "http://liquiddeath.com/cdn/shop/files/LD-COM-PDP-AMW-12oz-12pk_Can-Front-12oz.webp?v=1783704268&width=1200",
  "tags": [],
  "availability": "unknown",
  "price": null,
  "catalog_date": "2026-10-13",
  "claim_status": "editorial_summary",
  "sources": [
    {
      "url": "https://liquiddeath.com/products/mountain-water-still",
      "kind": "official_product_page",
      "checked_at": "2026-10-13",
      "scope": "Product identity and image retrieved; price, stock and performance not verified."
    }
  ],
  "unknown_fields": [
    "current_price",
    "current_stock",
    "variant_dimensions",
    "independent_claim_verification"
  ],
  "added_batch": "2026-10-13-product-expansion",
  "source_excerpt": "Many bottled water brands are just processed municipal tap water in plastic bottles. But these ice…",
  "research_question": "Study how the identity remains legible when the product format changes.",
  "discovery_order": 74
}