{
  "id": 75,
  "slug": "jiminys",
  "name": "Cricket Dog Food",
  "brand": "Jiminy's",
  "url": "https://jiminys.com/",
  "category": "pet",
  "form": "Cricket-protein pet food",
  "tldr": [
    "Dog food and treats made with cricket protein - complete amino acids, tiny footprint.",
    "Insect protein normalized as a premium ingredient.",
    "Rewrites the protein source of the pet food aisle."
  ],
  "hook": "Dog food and treats made with cricket protein - complete amino acids, tiny footprint.",
  "why": "Insect protein normalized as a premium ingredient.",
  "gap": "Rewrites the protein source of the pet food aisle.",
  "img": "075-jiminys.png",
  "credit_page": "https://jiminys.com/",
  "img_src_url": "http://jiminys.com/cdn/shop/files/Untitled_design_57.png?v=1706908452",
  "tags": [
    "material"
  ],
  "availability": "unknown",
  "price": null,
  "catalog_date": "2026-10-13",
  "claim_status": "editorial_summary",
  "sources": [
    {
      "url": "https://jiminys.com/",
      "kind": "brand_reference",
      "checked_at": null
    }
  ],
  "unknown_fields": [
    "current_price",
    "current_stock",
    "variant_dimensions",
    "independent_claim_verification"
  ]
}