{
  "id": 150,
  "slug": "gurunanda-hydroxyapatite-neem-whitening-toothpaste-fluoride-free-4-2-oz",
  "name": "Hydroxyapatite & Neem Whitening Toothpaste, Fluoride Free – 4.2 oz",
  "brand": "GuruNanda",
  "url": "https://gurunanda.com/",
  "category": "personal-care",
  "form": "Toothpaste",
  "tldr": [
    "GuruNanda's toothpaste, shown in the product configuration pictured at the source.",
    "Creative lens: Package oral care as a repeatable routine with tools and consumables.",
    "Investigate: Separate the ritual and bundle design from any health or efficacy claims."
  ],
  "hook": "GuruNanda's toothpaste, shown in the product configuration pictured at the source.",
  "why": "Creative lens: Package oral care as a repeatable routine with tools and consumables.",
  "gap": "Investigate: Separate the ritual and bundle design from any health or efficacy claims.",
  "img": "expanded-gurunanda-hydroxyapatite-neem-whitening-toothpaste-fluoride-free-4-2-oz.jpg",
  "credit_page": "https://gurunanda.com/products/hydroxyapatite-toothpaste",
  "img_src_url": "https://gurunanda.com/cdn/shop/files/Artboard_2.jpg?v=1782425188",
  "tags": [],
  "availability": "unknown",
  "price": null,
  "catalog_date": "2026-10-13",
  "claim_status": "editorial_summary",
  "sources": [
    {
      "url": "https://gurunanda.com/products/hydroxyapatite-toothpaste",
      "kind": "official_product_page",
      "checked_at": "2026-10-13",
      "scope": "Product identity and image retrieved; price, stock and performance not verified."
    }
  ],
  "unknown_fields": [
    "current_price",
    "current_stock",
    "variant_dimensions",
    "independent_claim_verification"
  ],
  "added_batch": "2026-10-13-product-expansion",
  "source_excerpt": "Say goodbye to surface stains and hello to a brighter-looking smile. This fluoride-free formula with hydroxyapatite…",
  "research_question": "Separate the ritual and bundle design from any health or efficacy claims.",
  "discovery_order": 90
}