{
  "slug": "vuori",
  "name": "Vuori",
  "website": "https://vuoriclothing.com",
  "category": "apparel",
  "angles": [
    "identity"
  ],
  "thesis": "Bridge performance clothing with an everyday lifestyle vocabulary.",
  "question": "Find the distinctive product and creative choices beyond generic comfort claims.",
  "from_reference": false,
  "observation": null,
  "mechanism": "Bridge performance clothing with an everyday lifestyle vocabulary.",
  "audit": [
    "Find the distinctive product and creative choices beyond generic comfort claims.",
    "Collect three dated examples across at least two creative formats and save their original source URLs.",
    "Compare against two brands in the same category; distinguish an original idea from a common category convention."
  ],
  "products": [
    "vuori-halo-essential-wideleg-pant",
    "vuori-vuori-galaxy-crew",
    "vuori-vuori-galaxy-full-zip",
    "vuori-vuori-galaxy-funnel-neck-full-zip",
    "vuori-vuori-galaxy-high-rise-wideleg"
  ],
  "image": null,
  "evidence": {
    "status": "homepage-snapshot",
    "label": "Homepage snapshot",
    "source": "https://vuoriclothing.com/",
    "checked_at": "2026-10-13",
    "scope": "Homepage title, description and selected headings only. No ad-library, checkout, origin-history or performance review.",
    "excerpt": "Vuori provides a new perspective for athletic and performance clothing. Shop our men's and women's apparel that is…"
  },
  "dtc_native": {
    "status": "not_assessed",
    "reason": "A direct storefront does not establish digital-native origin, current ownership, or a majority-direct sales mix."
  },
  "ranking": {
    "status": "not_scored",
    "score": null,
    "reason": "Campaign sample, peer comparison and DTC-origin evidence are incomplete."
  }
}