{
  "slug": "ulike",
  "name": "Ulike",
  "website": "https://ulike.com",
  "category": "personal-care",
  "angles": [
    "demonstration"
  ],
  "thesis": "Explain a home beauty device through a recurring treatment routine.",
  "question": "Document suitability limits and instructions; never infer safety or efficacy from a transformation ad.",
  "from_reference": true,
  "observation": "The official storefront presents at-home IPL devices and directs visitors to compare devices and learn how IPL works.",
  "mechanism": "The treatment schedule and device interaction are suitable research subjects; an attractive result cannot establish efficacy or safety.",
  "audit": [
    "Record model, treatment schedule and stated suitability restrictions.",
    "Check whether the creative includes conditions needed to interpret a result.",
    "Compare educational content with product instructions and independently assess any efficacy claim."
  ],
  "products": [
    "ulike-jmoon-by-ulike-nouvelleskin-m30u",
    "ulike-jmoon-by-ulike-reglow-max",
    "ulike-jmoon-by-ulike-transdermal-em50",
    "ulike-ulike-air-10",
    "ulike-ulike-air-4",
    "ulike-ulike-reglow"
  ],
  "image": null,
  "evidence": {
    "status": "homepage-snapshot",
    "label": "Homepage snapshot",
    "source": "https://www.ulike.com/",
    "checked_at": "2026-10-13",
    "scope": "Homepage title, description and selected headings only. No ad-library, checkout, origin-history or performance review.",
    "excerpt": "Shop Ulike at-home IPL hair removal devices for long-term smooth skin. Compare Air 10 and Air 3, x,…"
  },
  "dtc_native": {
    "status": "not_assessed",
    "reason": "A direct storefront does not establish digital-native origin, current ownership, or a majority-direct sales mix."
  },
  "ranking": {
    "status": "not_scored",
    "score": null,
    "reason": "Campaign sample, peer comparison and DTC-origin evidence are incomplete."
  }
}