{
  "slug": "quince",
  "name": "Quince",
  "website": "https://quince.com",
  "category": "apparel",
  "angles": [
    "value"
  ],
  "thesis": "Make the price-to-material proposition central to shopping across categories.",
  "question": "Check the comparison basis behind value claims and material descriptions.",
  "from_reference": false,
  "observation": null,
  "mechanism": "Make the price-to-material proposition central to shopping across categories.",
  "audit": [
    "Check the comparison basis behind value claims and material descriptions.",
    "Collect three dated examples across at least two creative formats and save their original source URLs.",
    "Compare against two brands in the same category; distinguish an original idea from a common category convention."
  ],
  "products": [],
  "image": null,
  "evidence": {
    "status": "homepage-snapshot",
    "label": "Homepage snapshot",
    "source": "https://www.quince.com/",
    "checked_at": "2026-10-13",
    "scope": "Homepage title, description and selected headings only. No ad-library, checkout, origin-history or performance review.",
    "excerpt": "Quince brings luxury products like Mongolian Cashmere, Italian Leather, Turkish Cotton and Washable Silk to everyone at radically…"
  },
  "dtc_native": {
    "status": "not_assessed",
    "reason": "A direct storefront does not establish digital-native origin, current ownership, or a majority-direct sales mix."
  },
  "ranking": {
    "status": "not_scored",
    "score": null,
    "reason": "Campaign sample, peer comparison and DTC-origin evidence are incomplete."
  }
}