{
  "slug": "olipop",
  "name": "OLIPOP",
  "website": "https://drinkolipop.com",
  "category": "food-drink",
  "angles": [
    "reframing"
  ],
  "thesis": "Reinterpret a familiar soda occasion with a different ingredient proposition.",
  "question": "Keep flavor positioning separate from digestion and other health claims.",
  "from_reference": false,
  "observation": null,
  "mechanism": "Reinterpret a familiar soda occasion with a different ingredient proposition.",
  "audit": [
    "Keep flavor positioning separate from digestion and other health claims.",
    "Collect three dated examples across at least two creative formats and save their original source URLs.",
    "Compare against two brands in the same category; distinguish an original idea from a common category convention."
  ],
  "products": [
    "olipop-pomegranate-sparkle"
  ],
  "image": null,
  "evidence": {
    "status": "homepage-snapshot",
    "label": "Homepage snapshot",
    "source": "https://drinkolipop.com/",
    "checked_at": "2026-10-13",
    "scope": "Homepage title, description and selected headings only. No ad-library, checkout, origin-history or performance review.",
    "excerpt": "Discover a new kind of soda made with plant fiber and prebiotics. Non-GMO, gluten-free, paleo, and vegan, with…"
  },
  "dtc_native": {
    "status": "not_assessed",
    "reason": "A direct storefront does not establish digital-native origin, current ownership, or a majority-direct sales mix."
  },
  "ranking": {
    "status": "not_scored",
    "score": null,
    "reason": "Campaign sample, peer comparison and DTC-origin evidence are incomplete."
  }
}