{
  "slug": "higherdose",
  "name": "HigherDOSE",
  "website": "https://higherdose.com",
  "category": "wellness",
  "angles": [
    "ritual"
  ],
  "thesis": "Package wellness hardware around a recognizable at-home ritual.",
  "question": "Distinguish the experience, device specifications and health claims.",
  "from_reference": false,
  "observation": null,
  "mechanism": "Package wellness hardware around a recognizable at-home ritual.",
  "audit": [
    "Distinguish the experience, device specifications and health claims.",
    "Collect three dated examples across at least two creative formats and save their original source URLs.",
    "Compare against two brands in the same category; distinguish an original idea from a common category convention."
  ],
  "products": [
    "higherdose-full-body-red-light-mat",
    "higherdose-infrared-pemf-pro-mat",
    "higherdose-infrared-sauna-blanket",
    "higherdose-pro-laser-renewal-wand",
    "higherdose-red-light-hat",
    "higherdose-red-light-showerhead-filter"
  ],
  "image": null,
  "evidence": {
    "status": "homepage-snapshot",
    "label": "Homepage snapshot",
    "source": "https://higherdose.com/",
    "checked_at": "2026-10-13",
    "scope": "Homepage title, description and selected headings only. No ad-library, checkout, origin-history or performance review.",
    "excerpt": "Supercharge your self-care and boost holistic recovery with HigherDOSE's wellness tools designed to ignite vitality from the inside…"
  },
  "dtc_native": {
    "status": "not_assessed",
    "reason": "A direct storefront does not establish digital-native origin, current ownership, or a majority-direct sales mix."
  },
  "ranking": {
    "status": "not_scored",
    "score": null,
    "reason": "Campaign sample, peer comparison and DTC-origin evidence are incomplete."
  }
}