{
  "slug": "dossier",
  "name": "Dossier",
  "website": "https://dossier.co",
  "category": "personal-care",
  "angles": [
    "reframing"
  ],
  "thesis": "Organize fragrance shopping around familiar scent references and accessible selection.",
  "question": "Study the explanation of scent families without implying equivalence in performance.",
  "from_reference": false,
  "observation": null,
  "mechanism": "Organize fragrance shopping around familiar scent references and accessible selection.",
  "audit": [
    "Study the explanation of scent families without implying equivalence in performance.",
    "Collect three dated examples across at least two creative formats and save their original source URLs.",
    "Compare against two brands in the same category; distinguish an original idea from a common category convention."
  ],
  "products": [
    "dossier-musky-lily-of-the-valley",
    "dossier-vanilla-flirt"
  ],
  "image": null,
  "evidence": {
    "status": "homepage-snapshot",
    "label": "Homepage snapshot",
    "source": "https://dossier.co/",
    "checked_at": "2026-10-13",
    "scope": "Homepage title, description and selected headings only. No ad-library, checkout, origin-history or performance review.",
    "excerpt": "Discover premium-quality perfumes crafted in Grasse, France, including designer-inspired fragrances and original scents at fair prices.…"
  },
  "dtc_native": {
    "status": "not_assessed",
    "reason": "A direct storefront does not establish digital-native origin, current ownership, or a majority-direct sales mix."
  },
  "ranking": {
    "status": "not_scored",
    "score": null,
    "reason": "Campaign sample, peer comparison and DTC-origin evidence are incomplete."
  }
}