{
  "slug": "cozy-earth",
  "name": "Cozy Earth",
  "website": "https://cozyearth.com",
  "category": "home",
  "angles": [
    "material"
  ],
  "thesis": "Build a recognizable comfort proposition around textile material and feel.",
  "question": "Separate tactile language from traceable fiber and care information.",
  "from_reference": false,
  "observation": null,
  "mechanism": "Build a recognizable comfort proposition around textile material and feel.",
  "audit": [
    "Separate tactile language from traceable fiber and care information.",
    "Collect three dated examples across at least two creative formats and save their original source URLs.",
    "Compare against two brands in the same category; distinguish an original idea from a common category convention."
  ],
  "products": [
    "cozy-earth-bamboo-sheet-set",
    "cozy-earth-mens-everywhere-pant",
    "cozy-earth-womens-balance-bra",
    "cozy-earth-womens-bamboo-stretch-knit-long-sleeve-pajama-set",
    "cozy-earth-womens-belmont-long-sleeve-pajama-set",
    "cozy-earth-womens-first-layer-pajama-short-sleeve-tee"
  ],
  "image": null,
  "evidence": {
    "status": "homepage-snapshot",
    "label": "Homepage snapshot",
    "source": "https://cozyearth.com/",
    "checked_at": "2026-10-13",
    "scope": "Homepage title, description and selected headings only. No ad-library, checkout, origin-history or performance review.",
    "excerpt": "Cozy Earth offers luxury bedding & loungewear known for its incredible softness and temperature regulation. Browse today. Never…"
  },
  "dtc_native": {
    "status": "not_assessed",
    "reason": "A direct storefront does not establish digital-native origin, current ownership, or a majority-direct sales mix."
  },
  "ranking": {
    "status": "not_scored",
    "score": null,
    "reason": "Campaign sample, peer comparison and DTC-origin evidence are incomplete."
  }
}