{
  "slug": "cider",
  "name": "Cider",
  "website": "https://shopcider.com",
  "category": "apparel",
  "angles": [
    "identity"
  ],
  "thesis": "Organize fashion around a mood and an occasion, not only a garment type.",
  "question": "Check whether the same visual identity survives across collections and product pages.",
  "from_reference": true,
  "observation": "The official page frames fashion around a feeling and describes a women's clothing and accessories assortment.",
  "mechanism": "Mood can act as the navigation and storytelling system connecting otherwise unrelated garments.",
  "audit": [
    "Choose one mood or occasion and follow it from an entry creative to a collection.",
    "Compare naming, styling and product selection across three collections.",
    "Record whether changing the mood changes the idea or only the surface styling."
  ],
  "products": [
    "cider-mushroom-flower-cardigan",
    "cider-seasons-of-change-knit-cardigan"
  ],
  "image": null,
  "evidence": {
    "status": "homepage-snapshot",
    "label": "Homepage snapshot",
    "source": "https://www.shopcider.com/",
    "checked_at": "2026-10-13",
    "scope": "Homepage title, description and selected headings only. No ad-library, checkout, origin-history or performance review.",
    "excerpt": "Cider offers stylish and trendy women's clothing and accessories globally. Shop the latest dresses, tops, jackets, and more.…"
  },
  "dtc_native": {
    "status": "not_assessed",
    "reason": "A direct storefront does not establish digital-native origin, current ownership, or a majority-direct sales mix."
  },
  "ranking": {
    "status": "not_scored",
    "score": null,
    "reason": "Campaign sample, peer comparison and DTC-origin evidence are incomplete."
  }
}