{
  "slug": "burrow",
  "name": "Burrow",
  "website": "https://burrow.com",
  "category": "home",
  "angles": [
    "modularity"
  ],
  "thesis": "Use modular furniture to connect delivery, assembly and future changes.",
  "question": "Map component compatibility and replacement options before judging flexibility.",
  "from_reference": false,
  "observation": null,
  "mechanism": "Use modular furniture to connect delivery, assembly and future changes.",
  "audit": [
    "Map component compatibility and replacement options before judging flexibility.",
    "Collect three dated examples across at least two creative formats and save their original source URLs.",
    "Compare against two brands in the same category; distinguish an original idea from a common category convention."
  ],
  "products": [
    "burrow-chorus-bed",
    "burrow-copilot-standing-desk",
    "burrow-listo-extendable-dining-table-59-to-79",
    "burrow-opera-media-console",
    "burrow-scout-bistro-table-chairs",
    "burrow-sonnet-dining-chairs-set-of-2"
  ],
  "image": null,
  "evidence": {
    "status": "homepage-snapshot",
    "label": "Homepage snapshot",
    "source": "https://burrow.com/",
    "checked_at": "2026-10-13",
    "scope": "Homepage title, description and selected headings only. No ad-library, checkout, origin-history or performance review.",
    "excerpt": "Shop modular furniture designed for modern living: customizable sofas, sectionals, and storage with tool-free assembly and performance fabrics.…"
  },
  "dtc_native": {
    "status": "not_assessed",
    "reason": "A direct storefront does not establish digital-native origin, current ownership, or a majority-direct sales mix."
  },
  "ranking": {
    "status": "not_scored",
    "score": null,
    "reason": "Campaign sample, peer comparison and DTC-origin evidence are incomplete."
  }
}