{
  "slug": "bloomchic",
  "name": "BloomChic",
  "website": "https://bloomchic.com",
  "category": "apparel",
  "angles": [
    "inclusion"
  ],
  "thesis": "Build the shopping experience around plus-size fit and outfit confidence.",
  "question": "Compare model diversity with the actual size range and fit information.",
  "from_reference": true,
  "observation": "The official description emphasizes plus-size clothing, fit, and a stated size range of 10–30.",
  "mechanism": "Fit reassurance can be an organizing creative idea when it supplies concrete information rather than generic confidence language.",
  "audit": [
    "Compare size guidance with the measurements shown for models.",
    "Examine seated, moving and standing garment views.",
    "Check whether representation is carried through product detail and support content."
  ],
  "products": [],
  "image": null,
  "evidence": {
    "status": "homepage-snapshot",
    "label": "Homepage snapshot",
    "source": "https://bloomchic.com/",
    "checked_at": "2026-10-13",
    "scope": "Homepage title, description and selected headings only. No ad-library, checkout, origin-history or performance review.",
    "excerpt": "Shop thoughtfully designed plus size clothing for women in sizes 10–30, with exceptional fit, everyday ease and versatile…"
  },
  "dtc_native": {
    "status": "not_assessed",
    "reason": "A direct storefront does not establish digital-native origin, current ownership, or a majority-direct sales mix."
  },
  "ranking": {
    "status": "not_scored",
    "score": null,
    "reason": "Campaign sample, peer comparison and DTC-origin evidence are incomplete."
  }
}